These days, businesses know it is all about brand recall. If a consumer recognises your brand, chances are they will purchase from you. This is why a lot of companies spend a fortune on marketing techniques which will boost brand recognition. Of course, not all business can afford an all-out advertising campaign. Luckily, they can rely on promotional products such as Custom Compendiums.

Choosing to give away personalised compendiums to promote your brand is indeed smart and practical. Most professionals will welcome them and would use them to keep them organised. Some of these custom compendiums come with great features such as calculators and iPad holders, which make them a must-have.