1. Pad Print vs Embossing on Compendiums

    Pad print or embossing - which should you opt for when you order a customised compendium?

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  2. How Big Companies Got Their Name

    World famous brands all have stories behind their names. Some are matter of fact and straightforward whilst some are uniquely fun and have hidden messages. These company names enjoy high brand recall and practically synonymous with global corporate success

    Story of Famous Brand Names and Logos

    amazon brand and logo

    Found of Jeff Bezos wanted the company name to start with letter "A" because it would always appear on top of any search. He scoured a dictionary and picked "Amazon" because ts the biggest river in the world, exactly what he hoped his company would be. Judging from the unbelievable size of Amazon's warehouse, he got exactly what he hoped for!

    As for the company logo, notice the yellow arrow below the word Amazon, how it connects A to Z? it means they sell everything from A to Z! It also resembles a smile

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