Standing out in a sea of competition is an intergral part of business' success. After all, consumers have become smarter and more educated and being flashy is the only way you can grab their attention. Once you have it, the quality of your product and services can speak for themselves. Now, when it comes to eye-catching promo merchandise nothing else sizzles like red products

The attraction for Red

The colour red has been used in marketing to convey a message of passion and fierceness. In some culture, red is a lucky colour. Choosing to go for red merchandise is a smart move if you are really looking to be in the spotlight. Red is also a background colour that will stand out in crowds.

Red products can be seasonal in nature, for example Valentine's Day and Christmas which are dominated by red themed products. If you want to be festive on these occasions, red items will certainly become

Joining the eco friendly bandwagon will do wonders for your brand image. Aside from showing off your caring side, your brand will also come off as responsible. The decision to go green in your marketing strategy will be so much easier by choosing promotional merchandise which can help you reach your objectives. To help you make the right choice here are some great tips:

Choose Green Products

There are are plenty of promo products that help promote green advocacies. For example, reusable cotton bags that can be washed when sullied. You can also opt to hand out alternatively powered business gifts such as those running on solar and hydro energy. You will be surprised at the many printable items available out there.

• Choose a Green Material

For a much simpler decission, you can also make your choice based on the material of your promotional merchandise. One such example is bamboo. You will

A lot of governments and environmental bodies are keeping tabs on the type of materials used by companies to make promotional products. Anything that threatens the existence of natural habitat will mostly be met with a lot of resistance and that won't go down well with promotional campaign. That's why its best to get with the times and start utilising material that will keep you on the good books of governments and other law enforcing bodies.

Our branded cotton bag is one item that shoud help you achieve this easily. Its made of natural cotton material that will not harm environment.

Why is this item worth all the hype and attention?

• Cost effective
• Large branding area on both sides
• Environmentally friendly
• Can be used on daily basis
• Durable
• Value for money

Cotton is a fabric that retains and absorbs color well. Being a durable item makes

Time and again it has been said that first impressions last. But if you are serious about keeping your top clients’ business, you know you have to keep on them impressing them with excellent corporate gifts. If you have the budget for it, you can always go for the more luxurious items. Think that a $500 bottle of wine will do the trick? You will be surprised at how expensive some business gifts can be.

Leather Briefcase for Women – considered to be a staple in the business world and one of the items which reflects the importance and taste of the person carrying it. There are actually custom leather briefcases which cost as much as $16,850. The price is justifiable with the crocodile skin material and superb craftsmanship.

Everyone loves music and handing out music themed merchandise will surely make you popular among your customers especially those who are musically-inclined. These custom items are already unique in their own way, in terms of design and functionality. Whether you are in the music business or not, these personalised products are sure to be a “big hit” – pun intended. Among the favourite musical customised products are the following:

Custom Magnets in the shape of musical notes

You cannot deny the straightforward brand message that this product sends across. Print with your name and enjoy continuous exposure. Plus, customers get to enjoy the functionality that magnets offer.

Printed MP3 Player

Top 3 Gifts for University Students

With the upcoming new school year, a fresh batch of university students are set to embark on a new adventure – academics wise. We found it apt to give you some great gift ideas for university students. If you are a business looking to promote your brand to this particular market, take note of this list as it will help you achieve brand exposure and visibility.

USB Flash Drive – without a doubt, this particular device will be welcomed by any uni student as it is deemed crucial to have a mobile storage device. You can choose a design which offers convenience and practicality such as those rubber wristband flash drives. Simply strap on to the wrist and they will become a daily essential.

Post It Notes – if you ask any university student if there is one thing they could

Drawstring backpacks are without a doubt one of the finest accessories that can help any promotional team achieve their goals. Its versatility for starters can’t go unmentioned as it allows users to utilize their hands to achieve other things other than hold onto it. This is an ideal feature, especially for people who are constantly on the move

It cannot be denied that consumers are becoming more and more selective these days, scrutinizing not only the product but also the company which offers the product or service. Many businesses have grown aware of the growing damage to the environment with the pillage of worl'ds natural resources which is why they are opting for eco friendly products

If you have yet to join this bandwagon, maybe its time to think about it. Here are more reasons why you should:

• Enjoy public praise - with customers supporting green campaigns, shifting to environmentally products will surely benefit the corporate image. Your brand will be looked upon as responsible, caring and concerned. Plus, consumers see these products as cool and hip which make them popular
• Promote eco friendly advocacies - if your business advocates environmentally-friendly causes, one way of meeting your goals or objectives

Corporate gift-giving may seem like a simple affair these days because of the wide range of promotional products available out there, but there are still some marketing people who fail to make wise choices. They end up giving away gifts that are either totally useless or offensive to their intended recipients

Perhaps one of the least expensive advertising tools these days is the use of custom wristbands and or dogtags to promote sporting events/concerts/ university activities/church projects, to raise funds, raise awareness, run for class president, introduce a new band and most everything else. In many countries, these two marketing tools have often been used as campaign tools, worn by candidates and given out to supporters to create a party identity.

Colour

Awareness ribbons come in many different colours, each representing its particular cause. Remember the pink ribbon? The colour pink in general represents breast cancer awareness. Green is the colour of environmentally-friendly endeavors. When events related to