A lot of businesses make the mistake of ignoring the benefits of marketing via promotional merchandise. But studies have clearly shown that branded merchandise can be much more effective in promoting products and services as compared to traditional print and televisiion marketing.
It is also not surprising why customers love them. They are essentially gifts and its everybody loves receiving one. Consumers tend to check out the company from whom they receive such merchandise and are likely to be converted into customers.
In addition, businesses save more in the long run because these promo products are designed to be used for a long time displaying the brand for the said period continuously. Plus they have the added advantage of being able to fit to any budget. You can five away budget writing instruments and you are guaranteed to enjoy more marketing mileage even with only a small budget since these customised products are known to delivery a much lower cost per impression compared with other media.
It is smart to choose fun
Of course, when it comes to product choice, there are plenty of tricks to maximise brand exposure. One such technique is to make sure you choose an item which offers pleasure while functioning as a marketing tool.
Promotional items which make recipients smile for the cute or outright funny design are found to have a huge impact on consumers. They tend to be remebered more because of such positive emotions evoked which certainly bodes well for your business.
It would also be a good idea to be a bit witty with your messages. With the visual appeal and mental exercise, brand recognition and recall will certainly be improved. If your company has a catch phrase that you want customers to remember, be sure to include them in every marketing strategy.
Other important facts to keep in mind
Of course when it comes to product choice, there are plenty of tricks to maximise brand exposure. One such technique is to make sure you choose an item which offers pleasure white working as marketing tool.
Consumers also prefer personalised products which offer them comfort and convenience. Obviously, any business would want their brand associated with such positive qualities. You can simply look for items which do not only make a customer feel good but also can be used in a practical sense. Make sure your brand is displayed prominently so that the same recipient comes into contact with your brand on a daily basis. Visible brands also attract more consumer interest especially when the items are displayed continuosly
