Touch screen display market is expected to reach nearly $24B globally by 2017. Tablet sales alone are expected to hit 360 million units by then! This does not include other devices that use touch screen technology like smart phones, car displays, cameras, eReaders, game consoles, navigation devices, medical equipment, all-in-one printers, etc.
Within the touch screen market, resistive screens led sales for many years and stylus pens enjoyed immense popularity even if they were mostly so tiny they kept getting lost. When the higher quality capacitive screens took the lead in 2010 it was thought that stylus pen sales will weaken along with the resistive screen share of the market because consumers didn’t need the pens anymore. They only needed their fingers…. Or so they thought.
Precision issues
After initial consumer response to "finger only" touch screens, it soon became evident that fat fingers were getting in the way, hampering functionality especially on smart phones with their small screens.
It wasnt any better on tablets especially drawing apps because fingers obstruct the user's view for accurate drawing. People who like to take on their iPads also needed something to write with instead of using their stubby index finger all the time. This was a precision issue that only an appropriate capacitive stylus pen can address.
Smudged screens
Smudging and dirty prints on expensive touch screen devices also began to annoy many users and since these smart devices were marketed without a stylus pen, there werent many of them being offered in the market.
Personalisation
Now come in many colours and body styles. They are smart gift ideas, corporate giveaways and cool accessories. They can be customised with your logo
