USB sticks are the modern equivalent of floppy disks or perhaps a small hard drive, used to store data files, they range in capacity (generally ranging from 1Gb up to 32Gb). The beauty of USB sticks is that they are so portable and can be used for a wide variety of purposes. In any situation where you need to give data to clients or staff, USB sticks are a great choice. Not only that they fit the purpose but they can then be reused over and over, this is a gift people will use for years.
USB Designs:
USB sticks come in all shapes and sizes, from the basic model to a number of novelty and brand image ideas. For example if you’re a company concentrating on green resources, then why not give your customers a wooden or bamboo USB stick? The idea is novel; mixing modern technology with wood or bamboo. What’s great about this is that your clients will associate this with being both green and high tech, a great combination.
If your company happens to have a square logo, why shrink it down to fit on a small rectangular USB stick, when you can get a much better square shaped or even simply a bigger stick. This will allow your logo to fit perfectly and give a very unique looking USB which customers can use for storage again and again
What about a company specializing in dealing in gold or precious metals? Well, you can even give out USB sticks shaped like a gold bar.
Other items that would combination for a business selling beverages, a book shaped USB for a company dealing with books or large amounts of data. How about a key shaped USB for a security company? There are a large number of choices suitable for different corporate events and company images.
How to use the USB sticks effectively:
There are promotional ways that you can use USB sticks. A good example could be a corporate event, such as a presentation to clients or a tradeshow. You can give away these USB sticks with a selection of images and information about the products and services or perhaps a video presentation. These can be powerful tools, as not only will the client be informed, but (on branded models) they will now have your company logo in their pocket. This could be used for any kind of company really, providing that the USB design matches the corporate branding that you are trying to convey.
Let’s now look at something more specific, such as a software company. It would be simple enough to provide demos or trials of the software on USB stick. By delivering the software demo in this way instead of a download link or a CD, you are making the experience memorable, and the client is more likely to test the software as all modern computers have USB ports, whereas some do not have CD drives.
USB drives are great in the way that the can be used promotionally for both passing information and as a highly reusable item that will remind the client of your company every time they need it. Even going for a more traditional USB drive simply putting the company name and logo on it can make a big difference, novelty designs even more so.
