Any business, new or old, knows the importance of advertising. Some companies have enough capital to launch a full marketing campaign while some needs to be practical and smart with the advertising strategy they choose. If you belong to the latter group, you should know you will never go wrong with promotional merchandise. There are a number of reasons why these personalised products work including the following:
High Visibility – this is because most of the items are used on a daily basis, such as lanyards, mousepads, coffee mugs and USBs. Constant exposure can create brand recall and you would certainly want to enjoy this when the time comes for the consumer to make a purchase.
Cost Efficient – because you can order items in bulk, you can reach as many consumers as possible for a fraction of the cost of high level marketing such as television spots or print ads.
Personal Touch – promotional merchandise allow businesses to connect to their customers on a personal level. This is probably the reason why they are more effective as there is interaction between your business and the consumers. They use items which you have given them as gift or souvenir and it makes them feel connected.
