Create strong brand awareness by constant and consistent exposure of your brand to your target audience. They should see your brand as they sip morning coffee (logo on coffee mug); as they charge mobile phone in the car (printed car charger); as they open their drawer (branded key ring); or whenever they make phone call (logo on mobile phone case) etc.
All these can be achieved with inexpensive but useful and sensible merchandise that are part of our everyday live. If you are new player remember the old adage "first impression lasts" still holds true.
Improve Your Marketing Campaign with Brandable Items
Once you have establised your brand in the hearts and minds of market, dont be lulled into thinking that you will hold that position forever, without continuous effort.
Be a prominent name during public events by supporting local charities, sponsoring sports community or donating items at school affairs etc. More than creating brand awareness, you will establish your brand in the eyes of public. Promotional items are way more affordable than broadcast media ads and are just as effective in building and sustaining recognition of your business.
