Starting a business will be quite challenging and there is one way you can establish our brand by promoting as much as you can. At this point there is no room for feeling inferior to other brands. The important thing is you get your brand across and make sure you are in the minds of your target customers when the time to make a buying decision comes.
If you're under tight budget, creativity should step in. You need to make sure your advertising products and material will grab customer attention and convert it into sales. Consider the following suggestions.
1. Choose the right FONT - whether ordering a promo item or putting up huge billboard, make sure the font you choose for your artwork and logo reflects your brand's personality. Choose a font thats attractive and easy to read. For instance, Helvetica is great in either small or huge prints.
2. Simple is BEST - although its tempting to give all you've got, your promotional merchandise should be designed simply. Avoid clutter that makes customers confused with your message. Consider Nike and how they managed to build a brand with a "check" logo.
3. Do not suffer for identity crisis - always consider an unified approach, meaning you should not confuse your customers with different artwork/logo/colour scheme design. After all, there is a reason why companies like Coca cola have never veered away from their first brand design.
