Branding is an integral part of any business as it brings you closer to your market and defines you as a whole. Without branding, consumers will find it hard to associate your products and services or worse, do not remember you when the time comes to make a purchase. But it is also not enough that you have a brand. You also need to launch marketing campaigns which will introduce your brand to consumers.

Of course, such campaigns will require a budget and at this point, a lot of businesses think that they will need to spend a lot to meet their marketing objectives. This cannot be farther from the truth. In fact, time and again, it has been proven that there are marketing tools which are not effective but also very much cost efficient. We are talking about promotional products

Making Promo Merchandise Work for You

As an old time favourite, branded items have always been the go-to advertising tool of many companies for the

There is no denying the fact that, even in this day and age when a lot of brand marketing is done via the internet, promotional product still remain to be reliable advertising tools. Businesses love them because customers want them. In fact a lot of studies have proven this statement to be very much true. A survey said that 83% of consumers like receiving promotional merchandise while 48% would want to get them more often. What is more interesting is that 58% of the respondents said they keep the items from one year to as long as five years.

So you want to know why consumers love these promo products? Here are the top three reasons:

• Promotional items are much more interactive.
You have to understand that for consumers the items you choose to give away are not merely marketing tools but useful products. At the very least, there is appreciation of the item’s function and consumers love it when the items they use on a daily basis are from companies they patronize.

Tough times actually call for smart measures and your business can rely on a marketing strategy which is not only effective but designed to fit any budget. We are actually talking about promotional merchandise marketing. It is not a new strategy. In fact, it has been around for many years and has made a lot of brands household names.

Brand advertising using custom branded products has proven to be practical for business start ups looking to spread the word about their products or services but can only allow a small budget and for large companies that need to reinforce their ad campaigns with something more engaging and interactive. Hence the popularity of these personalised promo items.

To make sure you maximise the impressive marketing potential that these products offer, consider these simple guidelines:

• DO make sure you choose a product which can be easily associated to your brand
• DO consider the functionality of the items, keeping in mind the

They say stress ia part of our job but that doesnt mean you have to be stressed all the time. Some people stress well while others need an outlet to release pent up emotions. This is why stress balls are quite popular as corporate merchandise. These little stress relievers do not require you to go our and spend money to relieve stress. Squeeze it couple of times and find yourself relaxing.

Becase of the way they help relieve stress, promotional stress toys are considered to be marketing staples. If you really want to make a great impression, choose stress balls in other shapes. You will find there are plenty of choices, some quite unique and really weird.

Weirdest Stress Shapes

Darth Vader - this stress toy will reveal the inner nerd in any person. Who would not want to crush this iconic villain in the palm of their hands?