Promotional products have been around for almost 200 years and until today, they are considered as the most cost-efficient marketing strategy. They are a favourite during product launches as they can increase brand recall and recognition since customers usually take the items home with them. If you must know, a typical promotional product is kept for an average of 7 months. That is certainly a lot of time for your brand to be exposed!
So what are the best promotional to give out during this important event?
For starters, consumers love wearables which include most apparel such as shirts, caps and jackets. When worn, these products will be seen constantly which means continuous brand exposure for you. Of course, you cannot deny that classic items such as pens and stationaries are still a huge hit among consumers. A lot of brands still include them in their list of promo merchandise.
Other popular promotional giveaways are bags. With the “green” movement, gaining momentum, eco-friendly bags are becoming quite popular and it would be good for your image to be seen as environmentally-friendly. Lastly, there are the calendars which can be put up on the wall or on desks. These calendars are sure to be on display for 12 months, which is certainly a long time.
Because these promo items are likely to be used frequently, you need to make sure the quality of the printed logo or name is excellent so that prints will not wear off after only a short time. If the print fades, it will defeat the entire purpose of your advertising strategy.
