In the wake of the global crisis, Australian businesses had no choice but to cut back on overhead costs in order to stay afloat. First to be slashed is usually the marketing budget and many of these businesses relied on promotional products as their main advertising medium.

One of the perils of putting up a business is not generating much consumer interest. Obviously, no customer means no profit. So for those of you who are still straddling the fence so to speak with regard to promoting your brand, you should realize as early as possible that is it a must.

Promotional products have been around for almost 200 years and until today, they are considered as the most cost-efficient marketing strategy. They are a favourite during product launches as they can increase brand recall and recognition since customers usually take the items home with them. If you must know, a typical promotional product is kept for an average of 7 months. That is certainly a lot of time for your brand to be exposed!