In the wake of the global crisis, Australian businesses had no choice but to cut back on overhead costs in order to stay afloat. First to be slashed is usually the marketing budget and many of these businesses relied on promotional products as their main advertising medium. This is perhaps the reason why a recent report from IBISWorld revealed a slight annual growth in the online corporate and promotional giftware sales industry.
It is really not surprising if the industry enjoyed a positive growth when promotional products have always been considered to be quite effective in boosting brand recognition and recall. Plus, they are a lot cheaper and can reach more consumers as compared to print ads or television advertisements in the long term. For instance, a promotional calendar can be on display for the entire year or a branded laptop bag can be used for several years.
The numbers do not lie. If you are a business which wants to take advantage of the benefits that these promo items offer, then do not waste any more time. In the next couple of years, household consumption is set to rise and you need to bet your brand out there by handing out promotional merchandise customised with your brand name or logo.
