One of the perils of putting up a business is not generating much consumer interest. Obviously, no customer means no profit. So for those of you who are still straddling the fence so to speak with regard to promoting your brand, you should realize as early as possible that is it a must.
With the many competitors out there, you need to stand out and get consumers’ attention. In fact, a study conducted at Baylor University in the US revealed that promotional merchandise can boost consumer response rate by as much as 75 percent. A separate study from the same university showed that customers who are gifted with promo items are 14 percent more likely to offer sales lead as compared to those who did not receive anything. There is no doubt that an advertising campaign using promo products is valuable to any business.
If you think about it, the money spent on personalised merchandise is nothing compared to the exposure your business is going to enjoy. For example, a custom refrigerator magnet can be seen at least 14,000 times by a family of four members. This is certainly quite cost efficient than other mediums of advertising such as television, print or radio. So, browse a catalogue and make sure your brand is known.
