Online and offline marketing goes hand in hand. Yes, you can simply do one without the other. In fact there are many companies that are immensely successful simply by doing marketing online, whilst others only go offline in their marketing efforts and surprisingly there are even companies that succeed with no marketing for example Zahra, the international clothing retail brand that does close to 0 marketing.

Examples of companies that exist online and have outstanding award winning social media strategies would include Asos, Facebook and countless other examples. These companies have limited if any offline marketing and you would be hard pressed to see these organisations advertising on your favourite TV show, magazine or any local event.

However despite these outstanding examples of companies having amazing success they are definitely not the norm. If you are a typical business big or small you need to advertise and take advantage of marketing both offline and online. In