Going for promotional apparel such as branded polo shirts is always considered a smart marketing strategy as they offer a cost-efficient way of boosting branding visibility. Of course, there are certain factors you have to consider when making a choice such as shirt style, colour and most importantly branding process.

Most of the time, our customers find it challenging to choose between Embroidery and Screen printing. So to help you make an informed decision, we have outlined the advantages and disadvantages of both print processes:

Embroidery on Branded Apparel

Embroidery involves stitching a particular text or design onto your choice of apparel item, including polo shirts, jackets, or caps. Corporate bags are also suitable for embroidery.

Embroidery costs are based on the number of stitches. Larger images require more stitches and the other way around.

Advantages :

• Durable.

Promotional products work for all kinds of business even those in agriculture sector. In fact, you will find there are plenty of customisable items which you can use to promote your product or service in an effective and cost efficient manner.

We have actually worked with many such businesses and most are surprised with the myriad of choices. The great thing about these branded items is that they can easily be associated with your business which allows you to convey your message a lot easier as compared with other printed merchandise.

Our Best-selling Agriculture Themed Promo Products:

• Custom Stress Balls – everyone appreciates branded stress balls for their effectiveness in relieving tension. Hand out stress balls in the shape of egg, cow or tomato and you will be surprised at how these personalised items work to promote your business without much effort. Plus, you cannot deny they are unique and

Online and offline marketing goes hand in hand. Yes, you can simply do one without the other. In fact there are many companies that are immensely successful simply by doing marketing online, whilst others only go offline in their marketing efforts and surprisingly there are even companies that succeed with no marketing for example Zahra, the international clothing retail brand that does close to 0 marketing.

Examples of companies that exist online and have outstanding award winning social media strategies would include Asos, Facebook and countless other examples. These companies have limited if any offline marketing and you would be hard pressed to see these organisations advertising on your favourite TV show, magazine or any local event.

However despite these outstanding examples of companies having amazing success they are definitely not the norm. If you are a typical business big or small you need to advertise and take advantage of marketing both offline and online. In

Customising your promotional merchandise is actually the most important key to ensuring brand recognition and recall. It is definitely not enough for a business to hand out common gifts which will leave recipients wondering where it came from, why they were being given and the message behind such business gifts.

This is where color printing options come in. You actually have a choice between one-colour printing and full colour printing. For those working with a tight budget, you might think that one colour prints are practical but if you really weight the benefits of choosing full colour printing, you might be surprised.

Benefits of Full Colour Print Process

Also referred to as 4-colour printing, full colour printing is fast becoming a favourite of businesses looking to maximise brand exposure. The reason is simple. The resulting printed product is overwhelmingly more vivid and is more likely to be remembered that one colour branded items. Full colour printing

Let us face it. Accidents happen. Everyone knows this and smart businesses take advantage of the fact these incidents, which lead to unfortunate cuts or bruises, can actually create marketing opportunities. But as a business, promoting your brand should not only be the reason for choosing first aid kits as your promo merchandise. They should also be because of the following reasons.

First Aid Kits promote safety

Above all else, this is the message you would want your brand to convey. It is important in the home, school, or office to observe safety precautions in order to avoid and prevent accidents. They are designed to only provide temporary reliefe until further medical assistance is provided.

First Aid Kits promote charity. Another message that these printed kits conveys is charity or being helpful. In times of accidents especially, lending a helping hand sometime spell the difference between

Promotional merchandise has always been part of any business' marketing strategy. After all, they are cost efficient and can be relied on to boost your brand recognition. If you are still sceptical about the efectiveness of these branded products as advertising tools, you will soon find yourself changing your mind after reading these

interesting facts about promo items

1. Promotional products are effective in generating new business. In fact, 1 out of 3 people are more likely to do business with your company after receiving a corporate gift from you. This number also increases when the business gift is innovative or unique.

2. 90 percent of consumers remembers the brand on the promo item. If you can consider such high percentage, you will realize why customised merchandise makes excellent advertising tools. Such recall can be explained by the regular use of the product and constantly seeing your brand when the item is use.d

3. Consumers are likely to

It's that time of the year again and I bet you are wondering where all the days went. But instead of focusing on this, you  might want to start preparing your corporate Christmas gifts. The sooner you organise what this year's business giveaways will be for the holidays, the sooner you can place your order, beat the holiday rush and most probably enjoy lower prices.

Company Christmas Gifts

Its not surprising that you will find yourself ovewhelmed with the monumental task of choosing the perfect christmas gifts for your customers, clients and even employees. After all, there are plenty to choose from. Here is a short guide which could help you make sense of it all

1. Divide gifts by Categories or Recipients.Before even thinking about making a choice, you should know who your recipients will be. This way, you can find out how many kinds of gifts you need to pick. It would also help to count the number of recipients

Standing out in a sea of competition is an intergral part of business' success. After all, consumers have become smarter and more educated and being flashy is the only way you can grab their attention. Once you have it, the quality of your product and services can speak for themselves. Now, when it comes to eye-catching promo merchandise nothing else sizzles like red products

The attraction for Red

The colour red has been used in marketing to convey a message of passion and fierceness. In some culture, red is a lucky colour. Choosing to go for red merchandise is a smart move if you are really looking to be in the spotlight. Red is also a background colour that will stand out in crowds.

Red products can be seasonal in nature, for example Valentine's Day and Christmas which are dominated by red themed products. If you want to be festive on these occasions, red items will certainly become

They say stress ia part of our job but that doesnt mean you have to be stressed all the time. Some people stress well while others need an outlet to release pent up emotions. This is why stress balls are quite popular as corporate merchandise. These little stress relievers do not require you to go our and spend money to relieve stress. Squeeze it couple of times and find yourself relaxing.

Becase of the way they help relieve stress, promotional stress toys are considered to be marketing staples. If you really want to make a great impression, choose stress balls in other shapes. You will find there are plenty of choices, some quite unique and really weird.

Weirdest Stress Shapes

Darth Vader - this stress toy will reveal the inner nerd in any person. Who would not want to crush this iconic villain in the palm of their hands?

If you have been tasked to organise a company picnic to boost employee productivity, you will certainly need all the help you can get. It isnt easy organising an event but with a detailed plan, you might be surprised at how much you can accomplish. To help you get started, here are some of the important factors you need to take into consideration:

• Funding - know where your fund is coming from and how much budget you will be working with. This will actually dictate the kind of picnic you can put together
• Attendees - determine the number of people attending to make sure you will be able to fit them in your budget. Ask assistance from HR so you can find out who should be invited and how many should be expected
• Management preferences - enquire about food, venue and entertainment where possible. For an easier time, present several plausible options to your manager. That way they can make a decission on the spot. Present your options as a theme, suggesting the