Want to give your leather compendium a longer life? Check out these tips!

Starting a business will be quite challenging and there is one way you can establish our brand by promoting as much as you can. At this point there is no room for feeling inferior to other brands. The important thing is you get your brand across and make sure you are in the minds of your target customers when the time to make a buying decision comes.

If you're under tight budget, creativity should step in. You need to make sure your advertising products and material will grab customer attention and convert it into sales. Consider the following suggestions.

1. Choose the right FONT - whether ordering a promo item or putting up huge billboard, make sure the font you choose for your artwork and logo reflects your brand's personality. Choose a font thats attractive and easy to read. For instance, Helvetica is great in either small or huge prints.

Create strong brand awareness by constant and consistent exposure of your brand to your target audience. They should see your brand as they sip morning coffee (logo on coffee mug); as they charge mobile phone in the car (printed car charger); as they open their drawer (branded key ring); or whenever they make phone call (logo on mobile phone case) etc.

All these can be achieved with inexpensive but useful and sensible merchandise that are part of our everyday live. If you are new player remember the old adage "first impression lasts" still holds true.

Improve Your Marketing Campaign with Brandable Items

Once you have establised your brand in the hearts and minds of market, dont be lulled into thinking that you will hold that position forever, without continuous effort.

Be a prominent name during public events by supporting local charities, sponsoring sports community or donating items at school affairs

As you move up to the ladder of success, it is only natural to have more and more responsibility. Of course, you can only expect that such responsibility comes with its share of stress. One of the things you can do to keep yourself from drowning is to make sure you have all you need to function efficiently. Surprisingly, you only need one thing to make sure you ball gets dropped, a compendium. 

There are practically hundreds of materials used in the manufacture of promotional items

ABS plastic - ABS stands for acrylonitrile butadiene styrene. It is a lightweight yet though material highly resistant to impact and heat. Manufacturing modifications can be made to improve its physical properties, making it an ideal material for manucafture of mobile phone cases, small kitchen appliances, toys, luggage, and other household goods.

PU Leather - made from split leather with coating of polyurethane to give it a smooth, shiny finish. It is highly pliable and stretches like spandex. Waterproof and very easly to clean and maintain, most commonly used on executive planners such as compendiums, table covers, card holders, document holders etc.

PP - stands for polypropylene, a plastic polymer that can be used as structural plastic or fiber. This material is found in almost everything we use today. Very resistant

Easter egg is symbol of Christ's resurrection. Painting the eggs red is a beloved tradition in Eastern Catholic and Orthodox churches as it represents the blood of Christ that was shed on the cross. The shell represents the sealed Tomb of Christ, and cracking it symbolises his resurrection.

Easter egg is believed to be brought on Easter morning by the Easter bunny in many western countries like the United States. In Germany it is the Easter fox. In Switzerland, it is the Easter cuckoo. In Australia, the Easter Bilby replaces the bunny rabbit which is said to have destroyed many agricultural crops. Bilby is a small rodent with a long nose and rabbit-like ears

In sydney, Easter is celebrated with many special events like the Royal Easter Show where the nation’s best produce are showcased. There are parades,

Most people start the New Year with the intention to save more money. Many come up with a savings plan but sadly, only a few manage to follow through with it. Considering this, businesses should sit up and notice this particular market and give away promotional merchandise which will encourage savings. Among the personalised products which would be welcomed by these potential customers include the following...

In a world where convenience trumps style and design, it is not surprising that compendiums have managed to stay on as an important business accessory. Despite its smaller size, compendiums have become an indispensable part, unlike the briefcase.

A lot of businesses make the mistake of ignoring the benefits of marketing via promotional merchandise. But studies have clearly shown that branded merchandise can be much more effective in promoting products and services as compared to traditional print and televisiion marketing.

It is also not surprising why customers love them. They are essentially gifts and its everybody loves receiving one. Consumers tend to check out the company from whom they receive such merchandise and are likely to be converted into customers.

In addition, businesses save more in the long run because these promo products are designed to be used for a long time displaying the brand for the said period continuously. Plus they have the added advantage of being able to fit to any budget. You can five away budget writing instruments and you are guaranteed to enjoy more marketing mileage even with only a small budget since these customised products are known to delivery a much lower cost per impression

Australians love coffee. It is a fact that is evidenced by the multitude of cafes and coffee shops in every corner, ready to serve your favourite Macchiato or Café Latte. With the easy access to delicious coffee, it is thus not surprising that there is also an increasing number of plastic or paper cups disposed. This is certainly not good for the environment and you can help reduce consumption of these disposable cups by bringing a Travel Mug.