Starting a business will be quite challenging and there is one way you can establish our brand by promoting as much as you can. At this point there is no room for feeling inferior to other brands. The important thing is you get your brand across and make sure you are in the minds of your target customers when the time to make a buying decision comes.

If you're under tight budget, creativity should step in. You need to make sure your advertising products and material will grab customer attention and convert it into sales. Consider the following suggestions.

1. Choose the right FONT - whether ordering a promo item or putting up huge billboard, make sure the font you choose for your artwork and logo reflects your brand's personality. Choose a font thats attractive and easy to read. For instance, Helvetica is great in either small or huge prints.

Create strong brand awareness by constant and consistent exposure of your brand to your target audience. They should see your brand as they sip morning coffee (logo on coffee mug); as they charge mobile phone in the car (printed car charger); as they open their drawer (branded key ring); or whenever they make phone call (logo on mobile phone case) etc.

All these can be achieved with inexpensive but useful and sensible merchandise that are part of our everyday live. If you are new player remember the old adage "first impression lasts" still holds true.

Improve Your Marketing Campaign with Brandable Items

Once you have establised your brand in the hearts and minds of market, dont be lulled into thinking that you will hold that position forever, without continuous effort.

Be a prominent name during public events by supporting local charities, sponsoring sports community or donating items at school affairs

A lot of businesses make the mistake of ignoring the benefits of marketing via promotional merchandise. But studies have clearly shown that branded merchandise can be much more effective in promoting products and services as compared to traditional print and televisiion marketing.

It is also not surprising why customers love them. They are essentially gifts and its everybody loves receiving one. Consumers tend to check out the company from whom they receive such merchandise and are likely to be converted into customers.

In addition, businesses save more in the long run because these promo products are designed to be used for a long time displaying the brand for the said period continuously. Plus they have the added advantage of being able to fit to any budget. You can five away budget writing instruments and you are guaranteed to enjoy more marketing mileage even with only a small budget since these customised products are known to delivery a much lower cost per impression

There is no denying the fact that, even in this day and age when a lot of brand marketing is done via the internet, promotional product still remain to be reliable advertising tools. Businesses love them because customers want them. In fact a lot of studies have proven this statement to be very much true. A survey said that 83% of consumers like receiving promotional merchandise while 48% would want to get them more often. What is more interesting is that 58% of the respondents said they keep the items from one year to as long as five years.

So you want to know why consumers love these promo products? Here are the top three reasons:

• Promotional items are much more interactive.
You have to understand that for consumers the items you choose to give away are not merely marketing tools but useful products. At the very least, there is appreciation of the item’s function and consumers love it when the items they use on a daily basis are from companies they patronize.

Tough times actually call for smart measures and your business can rely on a marketing strategy which is not only effective but designed to fit any budget. We are actually talking about promotional merchandise marketing. It is not a new strategy. In fact, it has been around for many years and has made a lot of brands household names.

Brand advertising using custom branded products has proven to be practical for business start ups looking to spread the word about their products or services but can only allow a small budget and for large companies that need to reinforce their ad campaigns with something more engaging and interactive. Hence the popularity of these personalised promo items.

To make sure you maximise the impressive marketing potential that these products offer, consider these simple guidelines:

• DO make sure you choose a product which can be easily associated to your brand
• DO consider the functionality of the items, keeping in mind the

Promotional products work for all kinds of business even those in agriculture sector. In fact, you will find there are plenty of customisable items which you can use to promote your product or service in an effective and cost efficient manner.

We have actually worked with many such businesses and most are surprised with the myriad of choices. The great thing about these branded items is that they can easily be associated with your business which allows you to convey your message a lot easier as compared with other printed merchandise.

Our Best-selling Agriculture Themed Promo Products:

• Custom Stress Balls – everyone appreciates branded stress balls for their effectiveness in relieving tension. Hand out stress balls in the shape of egg, cow or tomato and you will be surprised at how these personalised items work to promote your business without much effort. Plus, you cannot deny they are unique and

It's that time of the year again and I bet you are wondering where all the days went. But instead of focusing on this, you  might want to start preparing your corporate Christmas gifts. The sooner you organise what this year's business giveaways will be for the holidays, the sooner you can place your order, beat the holiday rush and most probably enjoy lower prices.

Company Christmas Gifts

Its not surprising that you will find yourself ovewhelmed with the monumental task of choosing the perfect christmas gifts for your customers, clients and even employees. After all, there are plenty to choose from. Here is a short guide which could help you make sense of it all

1. Divide gifts by Categories or Recipients.Before even thinking about making a choice, you should know who your recipients will be. This way, you can find out how many kinds of gifts you need to pick. It would also help to count the number of recipients

If you have been tasked to organise a company picnic to boost employee productivity, you will certainly need all the help you can get. It isnt easy organising an event but with a detailed plan, you might be surprised at how much you can accomplish. To help you get started, here are some of the important factors you need to take into consideration:

• Funding - know where your fund is coming from and how much budget you will be working with. This will actually dictate the kind of picnic you can put together
• Attendees - determine the number of people attending to make sure you will be able to fit them in your budget. Ask assistance from HR so you can find out who should be invited and how many should be expected
• Management preferences - enquire about food, venue and entertainment where possible. For an easier time, present several plausible options to your manager. That way they can make a decission on the spot. Present your options as a theme, suggesting the